Tennis star Serena Williams is making boss moves in the realm of entrepreneurship and her latest project is inspired by her daughter Alexis Olympia Ohanian Jr. According to Black Enterprise, Williams recently launched a jewelry collection that celebrates the essence of motherhood.
The capsule collection—dubbed By My Side—is part of her company Serena Williams Jewelry. It features an array of pieces including matching “Queen” and “Unstoppable” necklaces, heart-shaped pendants and earrings. Williams says the pieces were designed to celebrate the impact and influence that mothers have in the lives of their children. “My heroes are moms because women are superheroes,” she said in a statement, according to the news outlet. “The capsule is a celebration of women and their strength, of their courage and perseverance. And of course of the tremendous power of mothers to mold and inspire their daughters not just with fashion and style, but with determination, poise and power.”
Williams has used her jewelry company as an avenue to celebrate and spread awareness surrounding things she’s passionate about. Amid the COVID-19 pandemic, she donated proceeds from her jewelry line to a relief fund for small Black-owned businesses.
The capsule collection isn’t the only motherhood-focused initiative that the sports star had led. Earlier this year, she teamed up with The Mom Project; a digital community that aligns women with jobs at global companies. She joined the company as a strategic advisor. “It doesn’t matter whether you’re a team of 1 or 100,000; if you’re hiring, are you considering hiring moms? Together, we can influence how work gets done and build a better workplace for the future,” she said when discussing the partnership. In 2019, through her venture capital firm Serena Ventures, she invested in a maternal healthcare startup dubbed Mahmee which provides expecting parents with a comprehensive dashboard that tracks the health of the mother and child.
25 Photos Of Serena Williams Slaying On And Off The Court
1. She slays...
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2. On the cover of a magazine...
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3. Serena’s abs have always been on fleek.Source:false 3 of 25
4. Hot mama.Source:false 4 of 25
5. No need to fix your bikini bottom Serena, you’re flawless.Source:false 5 of 25
6. Her backside is one we could peek at all day.Source:false 6 of 25
7. Mommy crush everyday.Source:false 7 of 25
8. Hugging onto her famous cakes.Source:false 8 of 25
9. That Black girl magic just won’t let up.Source:false 9 of 25
10. If you got a bangin’ bod and you know it, put your hands up.Source:false 10 of 25
11. Even in a splash of color, we can’t keep our eyes off Serena’s curves.Source:false 11 of 25
12. Classy as the lady in red.Source:false 12 of 25
13. Curves on fleek.Source:false 13 of 25
14. She knows all the right ways to stay slim and trim.Source:false 14 of 25
15. Serena’s got the body of a goddess.Source:false 15 of 25
16. If anyone’s got a famous donk, it’s definitely Serena.Source:false 16 of 25
17. Fellas, make sure you don’t drool too much.Source:false 17 of 25
18. Girl, you be killin’ em.Source:false 18 of 25
19. Clearly, Serena woke up like this.Source:false 19 of 25
20. Flawless.Source:false 20 of 25
21. Serena flaunts her summer body.Source:false 21 of 25
22. Serena can go from tomboy to lady real quick.Source:false 22 of 25
23. White hot.Source:false 23 of 25
24. Check out those killer abs.Source:false 24 of 25
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